Get Out The Vote
DIGITAL | SOCIAL | CONTENT
Social campaign to encourage voter turn out sponsored by the Born This Way Foundation. “Our goal is straightforward and vital: Get out the vote—in all ways possible—for the November election to elect candidates who will help build a kinder, braver, and more just world. We’re looking for thumb-stopping, social-first creative that’s as dazzling as it is thoughtful—work that explores themes of what it means to show up for your community and raise your voice as a radical act of kindness.”
Consistent implementation of any good idea requires an easy-to-understand road map and this campaign concept was no exception to that rule. All of the necessary Instagram assets were accompanied by a Users Guide to keep the messaging on track.
