Atlanta Botanical Gardens
DIGITAL | WEB | BRANDING
Atlanta Botanical Garden brings the energy and vivacity of nature into the center of a bustling metropolis. To articulate this concept in the digital space, vertical and horizontal parallax movement would create a city-like sense of lively motion and activity as the user scrolls. These same elements would serve as a lens, through which the vibrant colors of the gardens would be burst thru neutral-toned imagery.
The project began with a key visual exploration that would serve as inspiration for the digital refresh and potentially any brand development moving forward. Keywords being contemporary, clean, and friendly.
