Atlanta Botanical Gardens

DIGITAL | WEB | BRANDING

 

Atlanta Botanical Garden brings the energy and vivacity of nature into the center of a bustling metropolis. To articulate this concept in the digital space, vertical and horizontal parallax movement would create a city-like sense of lively motion and activity as the user scrolls. These same elements would serve as a lens, through which the vibrant colors of the gardens would be burst thru neutral-toned imagery.

The project began with a key visual exploration that would serve as inspiration for the digital refresh and potentially any brand development moving forward. Keywords being contemporary, clean, and friendly.

 
 
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